Chelsea Hults’ childhood food allergies provided her mom, Stefanie, with an education in healthful food and clean eating that ultimately led to the business the mother-and-daughter team run today.
Tosi, which means “true” in Finnish, began in 2012 as a clean-food-supplement business focused on gut health and weight management. The nut-based snacks dubbed “SuperBites” were launched as a little sideline. But as they sometimes do in startups, the sideline quickly became the star.
The plant-based snack bars are low in sugar and made with almonds, cashews and other nuts, chia and flax seeds, for a mix of fiber and healthy fats, the partners say. They’re vegan, gluten-free, certified organic and free of artificial additives.
“We wanted a snack that you could taste the ingredients in, that was really important to us. These had a great mouthfeel and the benefits of really great nutrients.”
“Our first year in SuperBites were about 98% of our sales,” Stefanie says. “We were like ‘Wow, we seem to be in the snack industry.”
3 comments
Thank you for the samples, my husband and I both have fallen in love with all of the different varieties you sent us, my favorite it the cashew coconut bars. I plan on ordering more especially some of the different ones we’ve not tried yet. Also thank you for making healthier food for the world to eat and enjoy the taste. Thanks again Amanda ❤ 🥜
FORBES!!!!! What an honor and credit to your long overdue success. I must say, I am greatly impressed. Way to go, Team Hults.
I found your product in California while visiting my son. I love your product. I have been a marketing manager for 5 years. I would love to represent your company. My phone is 770-574-0455. I marketed to doctors, pediatricians, dentists.
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